Marketing is about what you do for others.
Define it. Say it well. Share it.
Nonproﬁt organizations in Westchester and Putnam counties relieve suffering, create opportunity, offer hope and inspire all of us to do more. Small businesses create jobs, provide essential services and give back to the community. It’s my privilege to play a small part in your important work.
My job is to help business owners and nonproﬁt leaders increase visibility and connect with stakeholders. It’s fun, it’s important, and I love it.
Prior to founding In Better Words in 2012, I served as the Director of Communications for the Business Council of Westchester for 6.5 years. I marketed the organization and managed communications with its 1,000+ members, worked with small groups of business owners and human resources professionals to develop best practices, and ran events.
It was at the Business Council I learned so much about business and marketing, and I’m fortunate to have so many positive business relationships and friendships from my time there. Make sure you join!
In addition to my work with clients, I like to speak to groups of professionals, through chambers and trade organizations, about marketing and messaging. For seven years, I was an adjunct instructor at the College of Westchester in White Plains, where I taught business, marketing, professional communications, event planning and other courses.